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Q: What's
an Internet search engine?
A: An Internet search engine is a
tool that web users utilize to search the Internet. People
type in keywords or phrases for which they wish to search,
and the search engine returns a list of web sites that match
those words or phrases. A search engine is a critical tool
in finding information, products and businesses on the web.
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Q:
If I add my web site to a search engine, will I get
more visitors to the site?
A: Possibly, but not necessarily.
There are literally millions of sites on the World Wide Web,
and several billion web pages! Search engines attempt to index
as many sites as possible, but generally only cover a small
percentage of what's out there. Even so, a search for "books
for sale" on Google returns over 3 million pages that
match this search phrase! When a user performs a search, he
or she will generally only look at the first page of web sites
that are returned. If your Web site does not show up in the
first page for a particular search word or phrase, then you
might as well be invisible.
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Q:
Do high rankings in web site search engines make a
difference?
A: Yes! If your web site is more visible
in the search engines, then more people will find it. People
who search for specific businesses or products on the web
are rarely 'just browsing.' Users generally turn to the search
engines when they have an immediate need. If your site turns
up on the first page in a search, then your chances of attracting
the person to your site will increase dramatically. One of
our clients noticed that their web traffic increased a factor
of 300% once we implemented our Internet Advertising campaign.
These results will vary for different search words and phrases,
but we guarantee that you will get more visits to your site
if you hire ICM Marketing as your World-Wide-Web advertising
and promotion consultants.
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Q:
Why do I need an Internet advertising campaign?
A: Without an Internet advertising
campaign, your business has only four other means of being
acknowledged on the Internet: general search results, banner
ads, spam and pop-ups. Using general search results, you compete
with every single page on the Internet that features similar
keywords and phrases as your web site. You quickly get lost
in a sea of other business sites, informational websites,
leisure sites and other sites that may have nothing to do
with the search terms. Spam, banners and pop-ups are similarly
non-specific, considered annoying and are easily blocked.
They hurt your business more then they help. On the other
hand, internet advertising allows you to specifically target
the type of consumers you are looking for and that are looking
for you. It is the most targeted and efficient media for advertising
ever created and it is now available to you.
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